This was the front page headline in today’s EDP (Eastern Daily Press), warning readers that it has emerged drivers are 3 times more likely to be killed in a rural area than in a city. This is no surprise to those of us in road safety, having been aware for a long time that the highest casualty rate is on rural roads (the lowest on motorways, which sort of puts paid to the ’speed kills’ argument!). Naturally speed is quoted in the article, which is correct when you consider many of these crashes are single vehicle, the driver losing control on a bend, or perhaps as a result of skidding on mud, but the speed may not necessarily have been above the posted legal limit:
many crashes on rural roads are due to the driver being unaware that his speed, which may be significantly below the speed limit, is still too fast for the conditions. Stephen Haley, in ‘Mind Driving’, Skill 7, Risk Assessment and Control, clearly explains the difference in ability to stop in time in single track space, between meeting a stationary object around a slight bend, and meeting a moving object coming towards you, both of you using the standard stopping distance rule: the result of the 2nd is catastrophic! Where space is limited to one vehicle, a driver’s speed should be significantly reduced on approach to a bend, no matter how slight, to account for all the possibilities, all the what ifs?:
- What if I meet another vehicle coming towards me and using all the available space? Is a horn warning appropriate here (think horses!)?
- What if there is a large, slow-moving vehicle just around this next bend, could I stop in time?

- What if I meet a horse and rider? (Are there any clues, eg fresh horse manure on the road?)
- What if I meet people walking, maybe with dogs?
- What if a deer, or other animal ran in front of me now? (Visually scan the area around as you may catch a glimpse of such animals before they appear on the road)
- What if I hit a patch of mud, or grease, when I need to stop for another road user?
- What if I meet a group of cyclists?
In the countryside the list goes on! Deceptively beautiful and quiet but holding more dangers for the unsuspecting driver than the busiest town centre or motorway!
Enjoy your drive along the lanes of this beautiful countryside of ours, but don’t be lulled into a false sense of security. Take CARE!